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It is monsoon time,the season changes leaving behind summers. It is also time for shopping, ‘The Great Indian Middle Class'(largest in the world) is out in the markets,shopping malls. These people are brand conscious but they also find brands overpriced. So the time has come to grab these branded products at a bargain. The manufacturers,the retailers do not want to carry the inventory to next year,will be introducing new collection next season.

It also happens to be a weekend,there is a mad rush. The showrooms are jam packed,the struggle to find the right choice of merchandise in perfect fit is on.

The next “End of Season Sale” will happen in end of January which will mark the end of Winters,the same set of people will come again. The seasons change but aspirations of people do not…

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ⓒ All Rights Reserved Ravi Dhingra 2012